When (in the hopes of better-communicating the primacy of your message ... forever) posters are entombed in plastic permanence, the likelihood of students noticing and embracing their content is inversely proportional to the eons they will remain on the wall.
Corollary #1:
It is not the duration of display that ensures the effectiveness of a poster, rather it is the potency of design.
Corollary #2:
A succession of posters, nuanced in design but with the same message, increases the likelihood of being continuously noticed, and so, embraced.
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