Looking for dissent on the Internet

Some reminders about searching with Google from, Sue Halpern's article in The New York Review of Books:

A Google search—which Chorost would have us doing in our own technologically modified heads—”curates” the Internet. The algorithm is, in essence, an editor, pulling up what it deems important, based on someone else’s understanding of what is important.

 As Eli Pariser documents in his chilling book The Filter Bubble: What the Internet Is Hiding from You, since December 2009, Google has aimed to contour every search to fit the profile of the person making the query...With personalized search, “now you get the result that Google’s algorithm suggests is best for you in particular—and someone else may see something entirely different.

Among the many insidious consequences of this individualization is that by tailoring the information you receive to the algorithm’s perception of who you are, a perception that it constructs out of fifty-seven variables, Google directs you to material that is most likely to reinforce your own worldview, ideology, and assumptions. Pariser suggests, for example, that a search for proof about climate change will turn up different results for an environmental activist than it would for an oil company executive and, one assumes, a different result for a person whom the algorithm understands to be a Democrat than for one it supposes to be a Republican. (One need not declare a party affiliation per se—the algorithm will prise this out.) In this way, the Internet, which isn’t the press, but often functions like the press by disseminating news and information, begins to cut us off from dissenting opinion and conflicting points of view, all the while seeming to be neutral and objective and unencumbered by the kind of bias inherent in, and embraced by, say, the The Weekly Standard or The Nation.